Voice Of Customer To Voice For Customer: Adapting AI Dynamics

Being a brand manager curating feedback via different platforms is one thing. What about actually listening and utilising it? That’s another. Often we come across customers who feel their feedback “falls on deaf ears”. Goodwill is what you as a brand manager would seek; however it’s not optimally utilised. Imran strongly feels,”After you invest in taking feedback from your customer; to know why customers make certain decisions, it is critical…

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Dynamics Of Customer Loyalty Campaign: One Doesn’t Fit All

With the dynamics of current market scenarios where your customers isn’t just yours and can be easily distracted by overflowing promotional information. As a brand manager; automation of customer engagement communication is the most viable option but the click through rate does make you question the effectiveness. Current market scenarios gives us a picture where customers are spoilt for choices, one can safely assume that traditional loyalty programs are perhaps…

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Monetizing Leads or Nurturing Lead Cycles?

Consumer preferences have evolved over the last two decades of our existence and have been evolving ever since the fundamentals of marketing were put in place. These preference have often lead to dynamics behaviour from consumer and challenges for brand manager to cope us with method of identifying, tracking and measuring direct and indirect marketing investments. In our previous blogs we wrote about the importance of a Lead Management System…

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Lead Management System : Backbone Of Customer Acquisition

As a brand manager; you channelise all your marketing efforts in gaining visibility among competition. Post garnering viewers interest; the next priority is to convert that interest into a lead. But often evaporation of such interest or lead loss are few challenges that is put across your discussion table by outsourced outbound partners. We believe that there are new ways to discover, create or qualify potential interest before converting them…

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Omni Channel Experience To Leak Proof Your Business

Every brand manager believes that procrastinating a prospective customer might lead to loss of prospect’s interest. With growing prominence of digitisation; brands are investing in digital as a medium to allure their customers. But foresee a challenge in building an apt process to curb the lead loss that happens while channelising leads from multiple traditional & modern mediums onto their sales team / Tele marketing partner. Over years businesses have…

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Outsourcing to India: Quality Of Resources

Customers are either looking for affirmation on their buying decision or acknowledgement for their grievances, and offshoring brings to the table a question that; whether outsourced resources could match your global delivery standards. The contemplation can go multiple folds but the most relevant way of looking at it would be considering the quality of resources and as Nabil mentions; ‘the aptitude and technical employability of the resources’. He continues by…

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Outsourcing to India : Cost Effective

For businesses in the advanced countries offshoring often excites them; as it allows them to focus on macro business growth, but are delusional of the fact that whether or not it will be financially effective in the long run. Amongst all the preferred outsourcing destinations, the talent pool in India has been consistently on the rise with current employable population of close to 500 million. According to Nabil Mahimwala (Co-Founder…

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