Customer Gratification: It’s Not Always Instant & How You Can Change It?

Even you as brand manager wouldn’t disagree to the fact that we have arrived at a dynamic customer market where nothing less than instant is expected. Right form your social media likes, pizza delivery to your answer of your calls; gratification will only be achieved if everything happens instant. Reason being A) Nobody wants a cold pizza, B) As a customer if you are choosing a brand; that brand must…

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Voice Of Customer To Voice For Customer: Adapting AI Dynamics

Being a brand manager curating feedback via different platforms is one thing. What about actually listening and utilising it? That’s another. Often we come across customers who feel their feedback “falls on deaf ears”. Goodwill is what you as a brand manager would seek; however it’s not optimally utilised. Imran strongly feels,”After you invest in taking feedback from your customer; to know why customers make certain decisions, it is critical…

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Digital Over Voice? Synergised Effort For Millennials

With your R&D team validating Millennial’s takeover consumer market share, we wouldn’t blame them to conclude emphasizing on digital channels. But on the contrary, not all customer appreciates going completely digital on a customer service approach. Customer service is a rather broad term under which various service like grievance handling (which otherwise is a whole another aspect) is considered to be the same as customer service by a customer. Expectations…

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