Monetizing Leads or Nurturing Lead Cycles?

Consumer preferences have evolved over the last two decades of our existence and have been evolving ever since the fundamentals of marketing were put in place. These preference have often lead to dynamics behaviour from consumer and challenges for brand manager to cope us with method of identifying, tracking and measuring direct and indirect marketing investments. In our previous blogs we wrote about the importance of a Lead Management System…

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Lead Management System : Backbone Of Customer Acquisition

As a brand manager; you channelise all your marketing efforts in gaining visibility among competition. Post garnering viewers interest; the next priority is to convert that interest into a lead. But often evaporation of such interest or lead loss are few challenges that is put across your discussion table by outsourced outbound partners. We believe that there are new ways to discover, create or qualify potential interest before converting them…

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