The Bright Side Of Customer Complaints

Client protestations are an unavoidable piece of business. No client is 100% upbeat 100% of the time and they are regularly not reluctant to let item and specialist co-ops know when things turn out badly. While dissensions say a great deal in regards to a business, how they are taken care of says much more. Seriously took care of grumblings can kill clients a brand forever. A worldwide research found…

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Your Secret Weapon: Customer Experience

Having a possibility for a large number of shoppers to associate with your brand image over the coming weeks, it is critical that your brands dose everything they can to make a purchase; that new year escape as problem free and consistent. The Fall season (October) spike is a key time for retaining old, and increasing new customers, and getting interactions right could pay profits with regards to boosting customer…

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Modernised Customer Experience: Bots & Brains

The Millennial segment has embraced virtual and AI development as a lifestyle. In any case, the art of conversation isn’t lost it has rather advanced. As talked about in our last blog; having omnipresence is enormous, besides having synergized channel endeavors is more critical. The present businesses need to enhance benefits, be less demanding to work with and open 24X7, and be consistent over numerous channels and advanced gadgets with…

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For Millennials It’s Mobile First

Your analyst might have advised that ”Majority of the Millennials have entered the workforce, which will only augment the power that they endure within the market” Now you might worry about the time available for your brand to evolve customer experience and customer support strategy to tune with the expectations of Millennials. The key perspective is to realize that Millennials have grown up with tech revolution and are far more…

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Millennial Customers : They Adapt Faster, You Should Too !

Often your strategist says,” The always-on, high-tech, and hyper-connected world that Millennials have come of age in has influenced their customer expectations.” And these new customer service expectations are challenging your brand to rethink how to approach this generation. Nabil states,” Having witnessed some of the most striking technological advancements in modern history, millennials have a unique perspective on the way that Customer Experience initiatives should be executed.” Speed, convenience,…

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Virtual Reservation: Adapt Before It’s Too Late

As a restauranteur, the only thing that haunts you is an empty table. You’d grey a hair or two just wondering that it wasn’t just the competition that drove or caused your hotel chain such a nightmare. The hospitality specifically restaurant industry is evolving faster than it has ever been but there is one thing that hasn’t changed. It is “Customer Craves Convenience”. Now you might argue that your chain…

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Customer Gratification: It’s Not Always Instant & How You Can Change It?

Even you as brand manager wouldn’t disagree to the fact that we have arrived at a dynamic customer market where nothing less than instant is expected. Right form your social media likes, pizza delivery to your answer of your calls; gratification will only be achieved if everything happens instant. Reason being A) Nobody wants a cold pizza, B) As a customer if you are choosing a brand; that brand must…

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Voice Of Customer To Voice For Customer: Adapting AI Dynamics

Being a brand manager curating feedback via different platforms is one thing. What about actually listening and utilising it? That’s another. Often we come across customers who feel their feedback “falls on deaf ears”. Goodwill is what you as a brand manager would seek; however it’s not optimally utilised. Imran strongly feels,”After you invest in taking feedback from your customer; to know why customers make certain decisions, it is critical…

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Digital Over Voice? Synergised Effort For Millennials

With your R&D team validating Millennial’s takeover consumer market share, we wouldn’t blame them to conclude emphasizing on digital channels. But on the contrary, not all customer appreciates going completely digital on a customer service approach. Customer service is a rather broad term under which various service like grievance handling (which otherwise is a whole another aspect) is considered to be the same as customer service by a customer. Expectations…

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Dynamics Of Customer Loyalty Campaign: One Doesn’t Fit All

With the dynamics of current market scenarios where your customers isn’t just yours and can be easily distracted by overflowing promotional information. As a brand manager; automation of customer engagement communication is the most viable option but the click through rate does make you question the effectiveness. Current market scenarios gives us a picture where customers are spoilt for choices, one can safely assume that traditional loyalty programs are perhaps…

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