Your analyst might have advised that ”Majority of the Millennials have entered the workforce, which will only augment the power that they endure within the market” Now you might worry about the time available for your brand to evolve customer experience and customer support strategy to tune with the expectations of Millennials.
The key perspective is to realize that Millennials have grown up with tech revolution and are far more at comfort with the mobile-based solutions. Tech biggies like Google, Apple, Facebook, and Amazon has simplified UI to such an extent that Millenials today are technologically immersed. Sluggish processes are something that will only disincline and drive this set of potential consumers away.
Possessing both an app and a mobile-ready website that offers sleek & uniform user experience will facilitate towards luring and retaining Millennial customers. This segment of customer tends to research before purchase and the journey is slowly becoming mobile-first. Our customized tech solutions incorporate the mobile world into your customer experiences, such as exclusive offers that are in-app only and using beacon technology in stores that results in push notifications for personalized sales or recommendations.
Instant gratification is now a style of life for Millenials. When questions arise, they crave answers instantly and prefer not to wait until 3 business days. However, that’s not always a practical expectation when you’re dealing with obscure questions and have an understaffed support team. In response, customer service has begun driving near a self-service center that facilitates customers to find explanations themselves. Our team of technologist has built a functionally within the repository which would facilitate with all the information an in a single view. It includes a search feature so the team can get answers to major of the questions as well as to articles and product-specific navigation. Going into the self-service sphere customers would go to the link that includes other customer education features like product detail, videos, and webinars. It will eliminate any chances of Millenials feeling unsure and concrete the conversion decision.
Empowering customer service touch through apps is also the shift that Millennials are moving towards as calling starts to become the last resort instead of the first thing they’ll do if there’s an issue with an order. Our technologist team builds. Business becomes social with social networking sites and people are gripped with social media. Mobile apps enable to add social media tools which allow the user to like, share or comment on the products. So we must use these platforms as business strategies in order to improve the connectivity with users.
There are two types of businesses: the ones who have a mobile app, and the ones that don’t have one (yet). Which do you want to be?