The coronavirus outbreak, which was first detected in China, has infected more than 8 million people around the world. Its spread has left businesses counting the costs. Since the start of the outbreak, it led to shutting down many businesses and is continuing to do so.


The impact of Covid-19 is not only limited to the demand side of the market, but the supply chain is also hampered equally. The unprecedented, almost-total disappearance of all the live events, conferences, and the increasing barriers on face-to-face business, pose an enormous challenge. Possibly a decade of new normal or new era will be seen by fast changing shifts in cultural norms, increased demand for responsible business practices and renewed brand purpose.

Businesses must navigate the financial and operational challenges of coronavirus while rapidly addressing the needs of their customers and suppliers. Leaders face the urgency and complexity of reopening their businesses. To outmaneuver uncertainty, reopening also requires a program of reinvention. This represents a need for many companies to shape their new normal.




Lockdown in many countries led to partial and full shutdowns of plants & factories, some of which being used by prominent technology companies to manufacture their goods and products. This is an opportunity for many companies to incorporate digital technology & create stronger capabilities in e-commerce. Also to have more variable cost structures, agile operations and automation.

In the coming months, businesses are going to become more reliant than ever on their digital strategy. From the past ten years, Digital Marketing has played an important role in industries for their Reputation and Branding. Businesses are -connected with all the social media channels to build a good reputation and get new customers. Online presence is going to be the new normal for all.

Digital marketing continues to be one of the most important ways to reach online customers. It is more crucial than ever to cultivate an online presence to engage with today’s customers. Whether your business is large or small to medium enterprises (SMB or SME), cost-effective digital channels can transform your marketing. Web presence & engaging in conversation with customers using social media platforms, email marketing or increasing leads through SEO is cheap when compared to print advertising.

The following steps can be taken to promote your business in the digital sphere.

1Finding the right digital marketing agency to work with
2Invest in a website to represent your business and brand
3Communicate effectively with your customers with the help of social media platforms and forums
4Be easily found on search engines by performing SEO
5Be easy to navigate by putting your location online
6Connect to other marketing platforms

All these can be achieved with Altius. We offer website design, SEO, SEM, social media management, video development and marketplace advertisement. Connect with us at to start a conversation and know how we are doing for over 100 global brands.


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